Antiheroes of popular iconography, protagonists of the Sónar 2005 image

Once again, Sónar's image moves away from the visual motives of electronic culture.
This year's campaign focuses on a series of popular characters who created their own value system outside the law.
Clever and shameless, such an outlook ends up evoking society's sympathy and ultimately turns these characters into popular heroes.

With all due respect, Sonar wishes to pay homage to:
 
     
 
Arthur Furguson:
In 1925 he sold the White House to a Texas millionaire. It was to be paid for in instalments of $100.000 per year. Previously he had hired out Big Ben, Buckingham Palace and, later, the Statue of Liberty. 		  Jessie Gómez:
72 hours after winning the 84th Boston Marathon, the organisation realised she had covered part of the distance by subway.		   Victor Lustig:
In May of 1925 he sold the Eiffel Tower to a French industrialist, pretending to be Deputy Director of the Ministère de Postes et Télégraphes. The embarrassed victim never reported the scam and Lustig later repeated the trick. 		  Elmyr De Hory:
Art forger. His “Modiglianis” were valued higher than the originals. His work can be seen in museums around the world.
 
     
 
Anne Mayer:
In 1960 her photographs of a supposed UFO sighting in Machu Picchu were seen all over the world, earning her a wide reputation among international ufological circles. 15 years passed before it was discovered that the photographs had been taken in the garden of her Miami house with some very convincing models.		   Maestro Dorban:
During the 70's he was the most popular magician on Peruvian TV. In the early 80's, he performed his greatest feat, a tour de force: On live television he made a briefcase disappear with 2 million dollars inside. He disappeared as well. 		  Rogelio Fernández:
For more than two decades his meticulous forgery of an Aztec mummy was the major tourist attraction in the municipality of Jaumave ( Mexico ). Today, his granddaughter still charges 10 pesos per ticket to view his preserved corpse. 		  El Dioni:
In 1989, he managed to escape with 298 million pesetas driving an armoured van he was looking after while working in a security company. The exploit made him a popular hero in Spain.