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Concept & direction: Sergio Caballero / Advanced Music
Graphic design: Albert Claret (Mubimedia) / Advanced Music
Campaign photography: Franc Aleu

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In contrast to the coldness associated with electronic music at that time, Sonar highlighted the sensuality and heat of Brazil. To do so, it used a spectacular group of carnival dancers, outside their normal context, photographed in snowy settings taken straight from Catalan Christmas iconography. The surrealism starts here.