AI & WEB3 Creative SummitTalk
Friday 1410:00 - 14:00
A summit for the creative-technological industry, presented as part of the +RAIN Film Festival 2024 programme

part of +RAIN Film Festival 


UPF Ventures -a company dedicated to technology transfer and the promotion of technology-based university spin-offs and university-industry collaborations- joins forces with Sónar+D to host the AI & Web3 Creative Summit at Sónar+D, as part of +RAIN Film Festival.



10:00-12:00 Session 1: Cinema & AI and Blockchain 


Hosted by Frederic Guerrero-Solé, co-director of the +RAIN Film Festival and professor at the Department of Communication of the Pompeu Fabra University.

Talk: "Cinema & IA: A Marriage made in Heaven?” 

by Todd Yelin, former VP of Product at Netflix.

Presentations of start-ups and spin offs:

Feeder AI: Tool that analyzes reactions and emotions detailing audience acceptance rate and content retention level. Presented by: Griselda Vilar, Researcher and Product Owner, Data & AI specialist at Feeder AI

Hulahoop: Fintech platform born to democratize film investment, focused on facilitating access to investors outside the industry and fans around the world in an easy, profitable and secure way. Presented by Alexandra Cavero, Product and Tech at Hulahoop Media. 


Keynema: a suite of intelligent assistants for the management and design of audiovisual creation designed for professionals, students, amateurs, and independent creators. Presented by Mani Martínez, CEO at Keynema

Colloquium: "Cine and Responsible AI".

Todd Yelin, independent Filmmaker. Head of Product at Netflix (between August 2014 and December 2022).
Nadia Piet, designer and researcher specializing in AI/ML, data, technology, (digital) culture and creativity. She is the founder of AIxDESIGN, a global community and lab fostering alternative, feminist and participatory approaches to AI.
Apolinario Passos, AI Artist and Machine Learning Art Engineer at Hugging face.
Mads Dambso, co-founder of Kaspar AI. A custom-trained AI tool for co-creation for audiovisual storytellers.

Moderated by Anna Giralt, filmmaker, researcher, co-founder of the film production company GusanoFilms and co-director of +RAIN Film Festival.


12:00-14:00 Session 2: Expanded Media


Hosted by Roc Parés, research artist in interactive communication. Professor and researcher of the Interactive Communication Group at DigiDoc, Pompeu Fabra University.


Talk: "Digital art & Blockchain: Art or memes? Future or scams?" 

 by Anna Carreras, digital artist.


Presentations of artistic projects, research projects and start ups:


Varvara & Mar: Creative Studio: Digital studio formed by digital artists Varvara Guljajeva and Mar Canet in 2009.

Presented by: Varvara Guljajeva and Mar Canet.


Blind WikiResearch project linked to Pompeu Fabra University. Artistic and applied research project.

Presented by: Antoni Abad, multidisciplinary artist.


Conservation of media art: Research project by Universidad Complutense de Madrid.

Presented by: Lino Garcia Morales, engineer in Automatic Control, PhD in Conservation and Restoration of Digital Art. Professor at the Polytechnic University of Madrid.


Colloquium "Cycles and recyclings. Dealing with obsolescence in media art preservation"



Florian Weigl, researcher and curator of V2_, Lab for the Unstable Media.

Patrícia Falcão, researcher and Time-based Media Conservator at TATE.

Gabriel Massan, multidisciplinary digital artist.


Moderated by Roc Parés, artist researcher in interactive communication. Professor and researcher of the Interactive Communication Group at DigiDoc, Pompeu Fabra University.