As structural and systemic tensions accumulate, we find ourselves at a cultural crossroads.

Culture is traversed by complex frictions: the politicisation of our imaginations, the disruptive impact of generative AI, the reconfiguration of copyright, the dissolution of boundaries between disciplines, the influence of the algorithm as a curatorial agent, and the resurgence of ancestral learning as a critique of cultural hyper-consumerism.

Culture goes beyond the traditional concept and expresses itself in the form of power, identity, aesthetics and activism.

The frame of reference is changing. We need new tools to read this liquid, paradoxical and complex present.

Berta Segura is head of DMentes, a strategic consultancy focused on new generations, innovation and the future. Part activist, part speaker, part coach, she’s entirely dedicated to ‘shaking up consciences’.

A futurologist by trade, Francesca Tur analyses the present and future through various lenses: media, creative investigation and education. You’ll find her decrypting the future on her own platform tendencias.tv, or teaching university classes on creativity, as well as acting as a mentor and investor in a multitude of projects that showcase young talent and new ideas.